Farmers and growers from various sectors are getting behind the campaign #biteintobritish on social media which urges the public to buy locally produced food.
Originally launched on 3 November by the National Pig Association, the campaign has quickly spread beyond pig products and meat. At the launch, sisters Vicky, Kate and Rachel Morgan said, “Farming is in the media a lot at the moment, most of it is negative so let’s change it, let’s shout about climate friendly British produce, be it meat, fruit, grain, veg this is about us all! We are environmentally sustainable – lets buy British and cut our food miles down!
“Following on from the ice bucket challenge and the loo roll challenge we will ALL do a video holding a British product (Red Tractor, RSPCA etc) and say, ‘BITE INTO BRITISH’ – Then take a bite from your sausage, cheese, apple, carrot, whatever you want and then nominate 3 people, people outside of farming or famous would be great.”
Recent posts on social media have featured red cabbage, Suffolk potatoes, and British strawberries, and plenty of vegetables used in the traditional Sunday roast. As well as posting pictures of videos of British food with the hashtag #biteintobritish, people are encouraged to nominate other users and celebrities to do the same thing.