BioFirst Group is excited to announce the appointment of Bart Sosef as President of its Plant Products division. Bart, currently General Manager for Biobest Netherlands and Sales Director for Benelux, brings a wealth of experience and will join the Executive Committee, reporting directly to CEO Jean-Marc Vandoorne.
Plant Products caters to the horticulture sector across North America and central Europe, providing a comprehensive array of inputs tailored to core crops like greenhouse vegetables, greenhouse fruits (including berries), ornamental plants and turf. In his capacity as President of the division, Bart will focus on strategic growth, expanding the sales force across Canada and the USA, and leading the market’s gradual transition from synthetic pesticides and fertilisers to sustainable alternatives.
BioFirst will implement a clear and structured transition process and Bart will engage with all relevant stakeholders to facilitate an optimal handover, ensuring a seamless transition for everyone involved.
