BerryWorld is thrilled to announce a stronger 2022 partnership with Skip2bfit to support their mission to promote an active and healthy lifestyle via especially designed skipping workshops.
An estimated 2 million people have participated in these workshops since John McCormack founded Skip2bfit in 2002. This unique programme combines a skipping challenge with healthy eating for perfect fitness-health one-two combo.
BerryWorld and grower Stephen Taylor, managing director at WinterWood Farms have been supportive of this great initiative since the beginning and have helped give away over £1,000,000 of fresh blueberries in schools across the country. In 2022, this partnership takes new heights to mark Skip2Bfits 20th anniversary and will support more children and adults to improve their health across the country.
‘As a business we are very much aligned with Skip2bfit values of promoting a healthy lifestyle with our delicious berries. We decided to kick-start our 2022 partnership with an internal skipping challenge a few days ago at our offices. It was a great opportunity to see in person how brilliant these workshops are whilst having great fun as a team”, says Paul Avery, sales director at BerryWorld UK.
As part of the partnership, BerryWorld will be sponsoring over 80 school skipping workshops in the UK so that schools can benefit from discounted workshop rates. The schools then enter a 6-week programme during which children can beat their initial scores. “Skip2Bfit are passionate about educating children on the importance of healthy eating along with exercise. The fantastic support we have had from BerryWorld and Winterwood Farms over the years has been brilliant in delivering that message. We believe the best time to educate about healthy eating is after exercise and what better way than with a box of blueberries that are bursting with goodness. This further support now will help us continue that message and inspire more children to Skip2Bfit and eat healthily”, says John McCormack.
And this is just the beginning, other events and activities will follow-up this year. Later in April, BerryWorld will be launching a campaign on Ocado with its brand to donate 5p from every pack in their core BerryWorld brand range for a month to fund Skip2bfit activities. Additionally, the BerryWorld team will be volunteering and supporting Skip2bfit at key events and school workshops this year, starting with an MP challenge on the 11th of May at the House of Parliament.
BerryWorld looks forward to continuing to support the Skip2bfit mission in 2022, raising awareness on their unique programmes whilst financially supporting schools as they onboard Skip2bfit for their students.