As BerryWorld celebrates its 30th anniversary and its 17th International Taste Institute award win, the team was delighted with the news that three varieties from its exclusive varietal portfolio were awarded Spring 2024 winners.
BerryWorld Ruby® raspberries, from the BerryWorld Plus® programme were awarded an outstanding score at the blind tasting, obtaining a Superior Taste Award with three stars. Currently grown in the UK, The Netherlands, Portugal, France, Germany and Italy, the latest raspberry release has captivated the demanding palates of the professional jury of taste experts, with a near-perfect score for its texture.
BEE Honest™ strawberries, from the Beekers® Berries Breeding programme, were granted a Superior Taste Award with two stars. The promising June-bearer is commercially grown in The Netherlands and the UK and performed particularly well on both taste and texture.
Masena™ blueberries, from the Mountain Blue breeding programme, grown by BerryWorld Group and its partners in Europe and Africa, received a Superior Taste Award with two stars. Masena blueberries, which offer a premium eating experience, are currently grown by BerryWorld’s dedicated grower base in Zimbabwe, South Africa, Egypt, Morocco, Spain, and Portugal.
Samuel Rowe, BerryWorld Varieties Divisional CEO said, “We are delighted to continue celebrating the international success of our genetics. These awards recognise our ongoing global strategy to deliver, together with our partners, the best tasting premium berries; varieties which secure a sustainable future for the industry; assuring yield for the growers and consistently delivering on consumers’ rising quality expectations”.
