As the British summer gets into full swing with this week’s heatwave, BerryWorld is excited to celebrate the kick-off of their 2025 partnership with CoppaFeel! the UK’s only youth focused breast cancer awareness charity.
Having successfully launched the partnership in 2024 with limited edition Booberries® blueberry packs, which was shortlisted for a Purpose Award earlier this month, BerryWorld returns this summer to showcase their award-winning British strawberries at Taste of London, all in aid of CoppaFeel!
Hosted in London’s Regent’s Park, The Berry Shack that Gives Back at Taste of London, will be selling pots of award-winning British BerryWorld strawberries, fresh, or dripping in Belgian chocolate, with 100% of sale price going to CoppaFeel!
“This is just the beginning of our 2025 partnership and activations with CoppaFeel! and we are so excited to welcome visitors to the berry shack to try our delicious British berries, whilst raising awareness of breast cancer and money for our incredible charity partners” explains Charlotte Knowles, Marketing & Communications Director for the BerryWorld Group. “With over 50,000 visitors expected, a London-wide advertising campaign and some spectacular sunshine forecast, we can’t wait for attendees to savour the flavour, all whilst giving something back.”
Natalie Haskell, CEO of CoppaFeel!, added: “CoppaFeel! loves working with brands on creative and attention-grabbing campaigns to help us reach, educate and equip young people with the knowledge and tools they need to find breast cancer early. We are excited to be working with BerryWorld again in 2025 and grateful to partnerships such as this, that help raise vital funds and spread our life saving message.”