Leading soft fruit marketing group Berry Gardens has partnered with packaging manufacturer Coveris to launch a new printed lidding film which contains more than 30 per cent post-consumer recyclate (PCR).
The first-to-market, food safe PCR film is now available nationwide across lines including strawberries, raspberries, blueberries, blackberries and other stone fruit. Coveris says the new recycled film reduces carbon impact by significantly offsetting the requirement for virgin polymer, removing around 53,000 kilos from the supply-chain annually. The film also supports the 30 per cent recycled content requirement for the 2022 plastics packaging tax with the option of up to 50 per cent recyclate available.
Offering like-for-like performance in-line and on-shelf, the new rPET film is sealed to the existing rPET tray to offer a fully recycled plastic solution with peelable functionality for reuse and improved storage, and includes Coveris’ award-winning Freshlife® perforation technology, to give improved moisture management in-pack and extend shelf life.
Commenting on the development, Siobhan Parks Berry Gardens’ Head of Packaging who led the project said, “Moving to the rPET film on our punnets will allow us to have the same transparency and technical properties as virgin material, but with reduced carbon impact and significant plastic reduction from the supply chain. This is just one example of how we are leading the way in packaging for the UK soft fruit sector by creating stable end markets for recycled content in packaging.”