BASF is once again hosting its famous Salad Demo Days in ‘s-Gravenzande, The Netherlands. From the 27th of September to the 1st of October, this year’s Salads demo will center on a combination of live and virtual experiences, inspired by last year’s program. This hybrid model will allow BASF to share its latest innovations and discuss market and consumer trends with customers all over the world, while respecting their preferred way of attending.
Partnering from Farm to Fork
Customers are always the center of BASF’s Salad Demo Days. As one of the leading providers of vegetable seeds and vegetable-focused solutions, BASF is eager to bring innovative solutions to customers to facilitate sustainable and healthy farming development. BASF believes in partnering with customers through the entire value chain- from Farm to Fork. The vegetables seeds company is motivated to collaborate and co-create new ideas and concepts, based on the latest market and consumer trends. BASF offers not only agronomic expertise but also market and consumer intelligence that will keep you on the top of innovation.
Highlights 2021 edition What’s on showcase for 2021
This year’s program has a diverse selection of activities that will support BASF’s customer business needs.
- Live Mechanical Harvest Demonstration for Iceberg & Romain and Nunhems MultiTeen Teen Leaf
- A walk through Nunhems’ Retail Range: discuss concept ready specialties
- Visit to extended high tech lettuce research facility: focused approach to keep ahead of a changing world
- Get to know more about our Lettuce Specialties highlighting Convenience & Chef’s Lettuce
This Salads demo features the latest innovations with a focus on the added value for the whole chain, and its applications for more efficient and sustainable farming.
BASF continues to shift the medium to meet customer needs
As it will be possible to physically visit the demo field this year, BASF has decided to host the event on-site. However, in the interest of public safety and to facilitate international customers, the event will also be available online. Last year most customers couldn’t come to the field, so BASF decided to take the field to them. As BASF didn’t want to miss the opportunity to connect with customers, the digital version will continue.
BASF offers personalized customer visits to focus on every customer need. This will continue for both physical and digital meetings. Customers can plan their meeting with the sales specialist during Week 39 with additional opportunity in week 38 and week 40 with prior appointment (physical or digital).
For Virtual visits, BASF has developed a digital tool to provide customers with a real field experience.
By offering hybrid and digital solutions, BASF hopes to have good conversations with all customers and to be able to help them with their business needs.
More information
For more information, please contact:
Arushi Badola | Crop Marketing Specialist
Mobile: +31 62 83 75 885
Email: arushi.badola@vegetableseeds.basf.com