Angus Soft Fruits Ltd, a leading breeder and producer of berries, proudly marks three decades of innovation and growth. Established in 1994 by growers Lochy Porter, Willie Porter, and James Gray, the company’s journey began with a vision to provide customers with the freshest fruit directly from the growers.
Among its many achievements, Angus Soft Fruits pioneered horticultural innovations such as the “Seaton System,” which revolutionised the Scottish berry growing season, extending it from a mere six weeks to an impressive six months. Furthermore, the company’s Breeding Programme has been instrumental in enhancing the flavour, appearance, shelf life, disease resistance, and yield of its berries. The release of the first AVA™ strawberry in 2003 marked a groundbreaking milestone in the industry, paving the way for a series of award-winning AVA™ varieties grown and enjoyed across the globe.
Despite facing numerous challenges, including Brexit, the global pandemic, inflation, and rising costs, Angus Soft Fruits has navigated these obstacles with resilience and integrity. As the company looks to the future, it remains optimistic about the opportunities ahead.
Exciting developments are on the horizon for Angus Soft Fruits, with the imminent launch of two new premium raspberry varieties, AVA™ Monet and AVA™ Dali. These varieties, aptly named as they are works of art, represent the company’s ongoing commitment to innovation and quality.
As part of the anniversary festivities, the Angus Soft Fruits team came together for a company-wide celebration lunch, complete with specially crafted birthday cakes.
