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Aldi wins the race for first UK strawberries

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According to reports, for the second year in a row, Aldi has become the first supermarket to stock UK-grown strawberries this season, with the first crop due to be picked on Tuesday (18 February) at Springfield Nursery in South Wales, before being sold the following day in Aldi’s Hereford store.

Springfield Nursery grower John Lloyd said: “It’s exciting to be sending the first British strawberries of the season to Aldi as we celebrate the new harvest. Despite all the awful weather and flooding conditions throughout January, we’re pleased we’ve still been able to get on the front foot and send succulent, sweet fruit to strawberry lovers nice and early.”

Julie Ashfield, Managing Director of buying at Aldi, commented, ‘‘We are devoted to supporting British growers and are thrilled to be the first supermarket to offer British strawberries to our customers.

“Thanks to advancements in growing techniques employed by our suppliers, there is always buzz and speculation around when and where the first British strawberries will be picked, as it marks the arrival of spring and reminds us Brits that summer is on the horizon.”

 

Photo credit: Wikimedia Commons

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