Aldi has teamed up with vegetable supplier Puffin Produce to back the Welsh Government’s Food and Drink Initiative, #CaruCymruCaruBlas #LoveWalesLoveTaste Campaign, and will displaying the heart-shaped campaign emblem on all packs of their Welsh potatoes sold in stores throughout Wales.
Julie Ashfield, Managing Director of Buying at Aldi UK, commented, “We are delighted to support both the #LoveWalesLoveTaste campaign and Puffin Produce by displaying the logo on our Welsh potatoes to highlight their origin and amazing quality to our customers.”
The #CaruCymruCaruBlas #LoveWalesLoveTaste campaign, which is a joint initiative between the Welsh Government and Menter a Busness, aims to encourage people to support Welsh producers and retailers by buying Welsh food and drink products.
Lesley Griffiths, the Minister for Environment, Energy and Rural Affairs said: “I am very pleased to see Aldi backing the industry campaign in this way, which shows their commitment to championing Welsh quality. It is important that consumers have the opportunity to buy Welsh produce, and we are pleased that Aldi have welcomed and come on board with the #CaruCymruCaruBlas #LoveWalesLoveTaste campaign.
“As food producers and businesses across Wales have been hit hard by the recent pandemic, it is more important than ever that we continue to show our support for Welsh food and drink businesses.”
Photo caption: Nia Williams, National Account Manager for Puffin Produce and Sian Carpenter, Assistant Store Manager at Aldi Pembroke Dock
Photo source: Puffin Produce