Aldi’s Bridgend store has become the first retailer in the UK to sell home-grown strawberries this season, priced at £2.79 for a 227 gram punnet.
The crop was grown in a glasshouse at Springfield Nursery near Cowbridge in Wales, and the first hand-picked crop was delivered on Friday 15 February, a year earlier than last year. In a statement the retailer said, “thanks to advancements in glasshouse technology meaning customers can enjoy British strawberries earlier than ever before and for longer.”
“At Aldi, we know our customers look forward to the arrival of British strawberries as it signals the start of summer,” added Julie Ashfield, Managing Director of Corporate Buying. “We’re delighted to have brought this date forward to mark the start of spring. Aldi is 100 per cent committed to supporting British suppliers and it’s great to be the first grocer to offer hand-picked, British-grown strawberries this year.”1
Photo Credit: Pexels