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Albert Bartlett celebrates birthday with packaging revamp

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Potato supplier Albert Bartlett is to celebrate its 70thanniversary with a new ‘retro’ packaging design for its Rooster potato range and a customer competition featuring an exclusive dinner cooked by Chef Michel Roux Jr at Le Gavroche in London.

Albert Bartlett & Sons (Airdrie) Ltd, was founded by Albert Bartlett in 1948 when he moved to Coatbridge from Clydeside and invested in £30 in an old water boiler and cast iron bath to set up a beetroot boiling operation. In 1957 the company moved to Airdrie, and instigated a number of notable ‘firsts,’ including the first pre-packed carrots and the launch of the original ‘Scotty Brand’.

In 1978 the company began to supply fresh carrots, onions and potatoes to various supermarkets, with further evolution coming in 2007 when the potato and carrot operations were split into separate companies. Today Albert Bartlett supplies a range of fresh, prepared and frozen potato products from sites across the UK.

Albert Bartlett head of marketing Michael Jarvis says, “Albert Bartlett remains a family-run company and we are delighted with the manner in which it has grown from selling beetroot to the local market to be a leading supplier of fresh and frozen potatoes. As we now diversify into chilled potato products in our seventieth year, we look forward to continued success. We believe Albert would be very proud.”

 

Photo Caption: Winners of the anniversary competition on bags of Rooster potatoes will enjoy dinner at Le Gavroche in London.

Photo Credit: Wikimedia Commons

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