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Albert Bartlett buys into frozen food brand


Potato supplier Albert Bartlett has purchased a 40 per cent equity stake in Manchester-based Kiddyum, a manufacturer of children’s frozen ready meals.

According to the business, the investment will help support Kiddyum’s growth plans, in particular in new product development and accelerating retail and export business with support from Albert Bartlett’s portfolio managing director Richard Quinn. He commented, “At Albert Bartlett, we’re passionate about driving a healthier future for children’s food, and we believe frozen plays a big part in this: Kiddyum has been quietly spearheading a revolution in the category and we’re excited to help drive the business to the next level and extend coverage.

“We’re a fantastic fit, as quality ingredients and a passion for helping children eat well are at the heart of both businesses’ DNA. [We] will work together to capitalise on increased consumer demand for healthy frozen foods.”

Jayne Hynes, who founded Kiddyum in 2015, added, “We’re at an important stage in the company’s development so it’s great to get the backing of such a large, successful business – especially one that’s so well aligned with all of our values.

“With the breadth of the team’s experience we can further the development of the Kiddyum brand and bring the meals to even more parents looking for a genuinely healthy alternative to home cooking.”

Photo source: Kiddyum – Mansi urbancow iStock by Getty Images