The International Association of Horticultural Producers (AIPH), which represents national trade associations such as the NFU and HTA, has redefined its purpose and renewed its brand with a clear Strategic Plan which has been supported by its members.
AIPH has clarified its role as ‘The world’s champion for the power of plants’. It says that, ‘AIPH strives to reignite and uphold an appreciation of plants that we believe is a basic human instinct.’ The organisation believes that by supporting the work of grower associations globally it can champion a prosperous industry which ‘grows plants that enhance lives, advance societies and sustain the planet, for this generation and the next.’
Vic Kahn, AIPH President, explained the thinking behind the rebrand: “As a global industry our relationship with nature was pivotal in our past. It is fundamental to our future. The state of the world dictates that AIPH is more important today than ever in its history. Tomorrow, it will be more so. With an ambitious, determined and optimistic narrative and a clear Strategic Plan, AIPH can achieve more and build a stronger international community.”
To communicate this purpose visually the Association has developed new branding that includes a fresh look logo and a new website at www.aiph.org.
Krahn continued, “I am delighted that our new brand captures the spirit of global cooperation and the beauty of plants. With the hope for a world made healthy and prosperous by plants, AIPH can unite people worldwide, both inside and outside the industry. With the tools to campaign effectively, AIPH will continue to earn global recognition for the essential work it does in sustaining our planet for future generations.”