The International Association of Horticultural Producers (AIPH) has launched a three year project with the aim of identifying an international vision for the ornamental horticulture industry.
AIPH Secretary General, Tim Briercliffe comments: Globalisation has had a major impact on the ornamental horticulture industry. We have seen the traditional markets for flowers and plants slow down while at the same time production and consumption of flowers and plants in developing countries has increased rapidly both to export to developed countries and to meet the growing demands of their own national markets. It seems that the power-base for the production and market for ornamentals is changing. This brings with it challenges and opportunities for growers and the whole supply chain. This project has been developed to understand these challenges, forecast future changes in the structure of the industry and to identify opportunities to grow the overall market.
Chairman of the project Steering Group and AIPH President, Bernard Oosterom comments: AIPH is uniquely positioned to facilitate the collation and analysis of industry data, information (quantitative and qualitative) and have the experience through our international network of grower associations around the globe. We invite all those with an interest in this work, wherever they are in the world and whether they have any links to AIPH or not, to become a part of the network being developed to identify this vision.