Seed potato exporters will join AHDB at this year’s Fruit Logistica trade show to showcase quality produce from Britain on a global platform.
A large delegation of exporters will be attending the event on 5-7 February in Messe Berlin, to highlight the high health and quality of seed potato products from the UK and explore potential opportunities in new markets.
Fruit Logistica is one of the biggest international trade shows for fresh produce with over 2,500 exhibitors and 65,000 trade visitors from over 150 countries. It offers international seed potato buyers and importers the chance to connect with exporters from the UK.
The AHDB Exports stand gives producers a vital platform to promote their products, conduct business and network with key influencers at this important event.
Head of Potato Export Development Patrick Hughes said: “Products from the UK have an unparalleled reputation with our international buyers and we are keen to see exports continue to grow.
“Our seed potatoes, are high health and high quality, and there is significant demand for them on the global market. There are undoubtedly huge opportunities and we are keen to support our growers so they can make the most of them.
“Events such as Fruit Logistica offer a fantastic platform to create and develop new business contacts and open up new markets to Scottish and UK companies.”
AHDB supports a wide range of trade activities in key international markets annually, supporting export market development across the UK agri-food sector showcasing our industry to a global audience.
Seed exporter Rob Doig from Caithness Potatoes Ltd, said about last year’s show: “Events such as Fruit Logistica are key to growing our seed potato businesses’ export potential.
“AHDB provides us with a high-profile meeting place to promote our business and help us get the most out of our attendance at the show. My business certainly benefits from being at the event and we are delighted that AHDB will be there to support us again this year.”