AgroBerries, a global leader in the production, marketing, and distribution of fresh berries, is proud to announce its brand refresh, only one year on from the successful acquisition of BerryWorld Group in 2024, Europe’s largest berry marketer. This strategic move marks a transformative milestone in AgroBerries’ journey, reinforcing the vertical integration and expertise of the wider global Group.
The refreshed brand identity reflects AgroBerries’ expanded global footprint and aligns AgroBerries and BerryWorld as well as its fresh cut division, PrepWorld, under a unified visual identity – underpinning ongoing integration initiatives across the business.
“This is an important moment in our history,” said Jorge Varela, Co-Founder and Global CEO of AgroBerries. “This new shared identity reinforces our position as one global group, one team with one shared vision. It provides a positive platform for future growth uniting our divisions across the entire value chain.”
2025 also marks a significant milestone within the Group for the Poupart Imports team who celebrate 130 years serving the produce industry. The Poupart logo has been refreshed to align with the AgroBerries Group, whilst acknowledging the incredible heritage of the business, under the new Poupart 1895 trading name.
