EU agri-food promotion programmes have received more than 200 proposals following a call for interest in January.
The programmes fall into two categories: simple programmes from one or more organisations from the same country or multi programmes which are backed by at least two organisations from at least two countries or one or more European-wide organisation.
For 2017, some 189 proposals were received for simple programmes, with 35 proposals for multi programmes. These will now be analysed and successful applicants are expected to be notified in October. The selected campaigns will receive European Commission financing for 70-85% of the total budget and have to use the ‘Enjoy! It’s From Europe,’ branding in their campaigns, which normally last for 3 years.
Some €133m from the EU budget is allocated for these promotional programmes in 2017, with €63 million aimed at simple programmes in non-EU countries and regions, including China, the Middle East, North America, South-East Asia and Japan. The programmes will focus primarily on fruit and vegetables, meat and dairy products, as well as quality on the EU’s quality schemes and on raising awareness of sustainable agriculture and the role of agriculture in climate action.
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