Poupart Produce used the recent London Produce Show to re-launch its premium ‘Ravenhill’ brand of products, which is currently listed in Ocado.
Named after one of the Poupart Group’s founders; William Ravenhill, the company is targeting premium retailers with the range which currently includes cherries, asparagus and rhubarb, although Poupart commercial manager, Sam Trebbick told reporters that the brand could include premium produce from any category.
His remarks suggest that the range will therefore sit across the top of Poupart Produce’s company structure, which includes Poupart Imports, Orchard World, Citrus First and Norton Folgate. The company said that it is currently in talks with other retailers about listing the brand.
Photo Credit: Poupart Produce